Life & StyleThe New Architectural Aesthetic
There’s a new mood suffusing fashion and interiors, as sweeping curves, sculptural silhouettes and asymmetric cuts usher in a bold architectural aesthetic. Introducing the new graphic groove…Shop The Edit
Style StoriesCocktail Hour Chic
There’s nothing quite as intoxicating as slipping on a sinuous gown and sipping a sweet concoction as the sun gives way to starlight. Shop our cocktail of chic designs and luxe details, and give in to the glamour of the golden hour…Shop The Edit
Style StoriesHigh Summer, High Style: The Occasionwear Edit
Aren’t you longing to trade your cut-offs for something more fabulous? Our event-dressing edit is an ode to glamour, night and day, promising dazzling looks for those out-out occasions.Shop The Edit
Inspirational Ideas. Expert Edits. Shoppable Style.
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Spotlight On Prada
Dream Vacation Dressing
Shimmering vistas, sun-soaked days, starlit nights… The perfect vacation is a moment made for deliciously carefree dressing. Look no further than our blissful holiday edit of the best new Prada looks, for designs that capture summer in every stitch.Shop The Edit
How To Style It
The Maxi Dress Masterclass
There’s something sybaritic about the maxi dress – be it a sultry boho shift or a sensual black-tie gown. Embrace it: whatever the occasion, a maxi will always look major…. Shop The Edit
Life & Style
Summer’s Alfresco Upgrades
Long sultry days and languorous nights are made for alfresco entertaining, and our edit of outdoor/indoor decor promises to set a stylish scene. Time to fire up the pizza oven…Shop The Edit
Style Stories
Lessons In Effortless Dressing
“Carefree and chic” should sum up summer – including its easy aesthetic – but we’re all one missed flight away from a meltdown. Relax! Our edit of effortless style spells pure sartorial sunshine.Shop The EditSpring’s Ultimate Dress Edit
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Trend Takeover
How To Style Summer Black
Offering a cool counterpoint to overtly girlish attire, head-to-toe black puts saccharine sweetness firmly in the shade. Embrace your dark side this summer… Shop The Edit
Founder's Finds
Serena’s Spring Finds
“For me, spring spells soft sunshine and delicate blossoms, and my wishlist has a similar vibe. You’ll find pastel tones, floral details and featherlight fabrics, plus beauty buys with a fresh, outdoorsy finish.”Shop My Wishlist
Style Stories
Summer’s Most-Wanted Sandals
Sandals are your summer-fashion semaphore, messaging style know-how with each perfectly chosen pair. So shop our edit of hot designs and let your feet do all the talking…Shop The EditThe Interiors Shop
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Style Stories
Your Country Weekend Wardrobe
Dip a toe into carefree chic with a weekend away and the wardrobe to match your mood. Our edit of relaxed, riverbank dressing feels as fresh as a paddle in cool, clear country waters.Shop The Edit
How To Work…
The Trouser+Dress Trend
With Y2K chic still riding high on fashion’s hit list, it’s no surprise to find the trouser+dress trend gaining traction. This early-noughties layered look is an easy way to do summer-in-the-city with added edge, as our razor-sharp edit reveals…Shop The Edit
Founder's Finds