Oramai is an Italian word that translates as “By now”. It’s a clever pun, nodding to the brand’s “of-the-moment” mood. From its on-trend, quiet luxe vibe to its planet-friendly fabric, the result is a mix of relaxed tailoring, swishy maxi dresses and chic boilersuits, all worked in Oramai’s trademark organic linen. These are “once worn, forever loved” looks… so much so that we’d add “Buy now” to their “By now” brilliance.