“I never tire of simplicity. I’m not in the age bracket for overtly girly clothes, but utilitarian pieces – the shirtdress, the denim jacket, the parka – have an unfussy cool that just works. Clean, strong and stripped-back, this functional aesthetic always feels utterly modern.”

Lucinda’s Wishlist

“Crocuses and daffodils are peeking through the park railings, clouds of fluffy mimosa are filling Instagram feeds, and fashion is following suit with a wardrobe of irresistibly feminine pieces in delicate spring florals and sweet pastel shades. Introducing ‘the new pretty’ – this season’s loveliest look.”

Serena's Spring Wishlist | Collagerie.com

Serena’s Wishlist 

“Just when we’re in danger of succumbing to the winter blues, along comes perfectly timed Valentine’s Day, awash with passionate pinks and reds, and rich in the symbolism of romance. My hint list of hoped-for gifts says it all: I’m in love with love!” 

Lucinda’s Valentine’s Hint List

"The most romantic gift you can receive is one that perfectly captures your style and spirit. A little guidance can’t hurt, so I’m dropping a few hints in hopes of a very happy Valentine’s Day!"

Serena's Valentine's hint list...  | Collagerie.com

Serena’s Valentine’s Hint List

“I still send my wishlist to Santa, but it’s growing harder to square the season’s blow-out buys with our urge to live more sustainably. The secret lies in designs with longevity. From classic looks to heirloom homewares, gifts with eternal appeal are the kindest of all.”

Serena's Christmas Wishlist

Putting together a great-looking room is a lot like styling a fashion shoot. Success comes not from the big, flashy designs but the chic little touches. Pick and mix inspiring buys in complementary hues, add a flash of pattern or texture, and that simple space becomes utterly unique.


Lucinda's Ultimate Interiors Wishlist | Collagerie.com

Lucinda's Insider Inspo

"The drive towards sustainability has seen us embrace artisanal techniques as we shop with longevity in mind. What began with the rediscovery of heritage crafts has developed into a beautiful new amalgam of ancient artistry and modern aesthetics. Contemporary in spirit, classic in design – these are our future heirlooms."

Shop Lucinda's Artisanal Buys | Collagerie.com

Lucinda's Wishlist 

"It’s easy to mourn last season’s sun-drenched spirit as fall’s “batten down the hatches” vibe takes hold. So I'm keeping the mood light, indulging in sumptuous designs, splashes of colour and even a touch of sparkle to replace the sun’s rays. Think of it as a sartorial Indian summer…"

Shop Co-founder Serena's September Wishlist | Collagerie.com

Serena's Wishlist

There’s poignancy to unpacking your summer suitcase, but it’s offset by September’s new-term buzz, and the secret to styling this in-between stage is blending. With the treats on this week’s wishlist, I’ll be squeezing the last drops out of SS21 by pairing holiday favourites with fall’s new decorative designs, switching between seasons in style.
