Fashion Week ChicEmpire State Styling
No one nails hi/lo chic like native New Yorkers: think downtown swagger meets uptown polish, with good grooming as a given. As the fashion pack turns its gaze Stateside, it’s time to bite into our Big Apple edit.Shop The Edit
TravelPamela Hanson’s New York
As NY fashion week kicks off, we asked the celebrated photographer for her home-town tips. Renowned for her strong, sexy, female imagery, this native New Yorker knows a thing or two about cool…Read More
FW25: Pick Of The BestYour New Season Starts Here
Welcome to a flawless FW25. From daily staples to statement buys, we’ve handpicked the pieces that showcase new-season style. So whether it’s the dream barrel jeans, the luxe little brown dress or the essential accessories, a well-dressed autumn awaits. Shop The Edit
Inspirational Ideas. Expert Edits. Shoppable Style.
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Style Stories
It’s All About The Jacket
The weather may not be ‘coat-cold’, but jackets are definitely required, and our edit has you covered. Look to classic styles in relaxed cuts for top notes with new-season soul. Shop The Edit
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Greyscale Glamour
From ash to anthracite, smoky shades speak to quiet luxury and subtle chic, imbuing world and wardrobe with the nuanced beauty of black and white imagery. So, will you smoke this season?Shop The Edit
Interior Inspiration
How To Serve A Beautiful Brunch
It’s the most important meal of the day, so set a table worth waking up to with our edit of breakfast and brunch-time buys, and begin every day with a good morning! Shop The Edit
Style Stories
The Clash: Neutrals + Brights
Plug into this season’s sartorial shock tactic: pops of fizzing pigment electrify autumnal earth tones, offering fertile ground for creative colour play… Shop The Edit
Founder's Finds
Lucinda’s Transitional Treats
“I adore the slide between seasons, and my Wishlist reflects the changeable days – sunhats one day, rain jackets the next. I’m bringing that blend home, too, with pieces that capture summer’s warmth in readiness for autumn.”Shop My EditThe Workwear Edit
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Style StoriesThe New Utility
Protective layers and practical details make sense as nature turns combative. But add luxe fabrics in strong seasonal shades, and utility dressing starts flexing fashion muscle too.Shop The Edit
Shop The SeasonYour Work-To-Weekend Wardrobe
Welcome in the new season with 24/7 style: tailored top notes, soft knits, polished details and the perfect pair of jeans deliver a hi-lo mix that nails autumn’s round-the-clock chic.Shop The Edit
Now TrendingThe Handbag Hot List
September’s back-to-school spirit calls for a gorgeous new bag to finesse your fall uniform, and our edit of designs is an education in chic.Shop The Edit
The Interiors Shop
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How To Style...
Fall's Favourite Flats
With preppy style still calling the shots, masculine flats are back in the spotlight. From car shoes and brogues to that pinnacle of preppidom, the loafer, make these evergreen designs your first step into the new season. Shop The Edit
Dress For Success
The Art Of City Chic
Nothing communicates confidence like elevated attire, and The Fold’s modern tailoring blends flawless chic, contemporary glamour and timeless style, taking power dressing straight to the heart of the City. Shop The Edit
Founder's Finds