Decoding Cool-Girl Chic
The Modern Muses
Insta-scrolling celeb looks is more than a guilty pleasure – it’s great inspo. But forget red-carpet posturing; modern fashion moments happen 24/7, wherever contemporary icons choose to set the style agenda. Meet the women whose wardrobes we worship…
Zoe Kravitz
There’s nothing like a rockstar heritage to inject attitude into your look, but Kravitz adds offbeat runway touches and boyish vibes to create her street-meets-sexy style.
Mary-Kate and Ashley Olsen
Pared-back, unflashy and the height of quiet luxe, such is the power of the Olsen aesthetic that they’ve parlayed their signature style into a best-selling brand with The Row
Dakota Johnson
Johnson takes carefree surfer cool and adds a vintage Hollywood vibe (she is descended from acting royalty, after all). The result? A chic blend of downtown attitude and uptown allure.
