By Alona

The daughter of a fine jewellery designer who was inclined to keep pieces he believed were too beautiful to sell (a very relatable approach to accessories), London-based designer Alona Shelemy fell in love with the world of jewellery at a young age. By Alona is inspired by her Middle Eastern and European background, and seeks to translate the lost treasures of the Mediterranean into an effortless-yet-opulent aesthetic.